New Market Coming to Lake Mills in Fall - Lake Mills Leader: Business

New Market Coming to Lake Mills in Fall - Lake Mills Leader: Business

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New Market Coming to Lake Mills in Fall

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Posted: Monday, February 11, 2013 2:09 pm

Big changes will be upcoming for the residents of the City of Lake Mills and its surrounding areas this year.

Residents can look forward to a new grocery store opening in their community later this year.

Part of a larger retail development, City View Market Inc. will open a full‐service supermarket in Lake Mills in late fall this year with 80‐100 employees.

The new Lake Mills Market, occupying nearly 48,000 square feet, will be the major anchor in a new shopping center and will provide food offerings to its new neighbors. The shopping center, which will include a Shopko Pharmacy, will be located off Highway V on an 18-acre plot of land and will be placed right nearby I-94.

Also, City Manager Steve Wilke said there is the possibility for two fast-food restaurants to be placed at the front of the property which will be right across the street from Rock Lake Cemetary.

In 2001, Gary Gundlach purchased the property and planned on building a grocery store there at that time but the property was located in the Town of Lake Mills, and due to the municipal boundary agreement, the project was locked out.

“Gary’s looked at the property over the years but he’s always said there needed to be a certain population density in the area,” Wilke said. “He sold all of his Pick n’ Save’s off and the was contacted by Vogel Bros. and Capitol Centre Market to try to lease the land.”

Wilke said the only land Gundlach may sell are the plots for the fast-food restaurants.

Otherwise all of the property is going to be leased.

“I’m not an expert in grocery retial but I know that as long as I’ve been here, all of the surveys have said the No. 1 thing people want brought here is a grocery store,” Wilke said.

The last survey done was by the Wisconsin Main Street Program in 2007, before the Lake Mills Mainstreet Program was formed.

The only other grocery store in the Lake Mills area is Sentry in downtown.

“I know that (Sentry owner Brian Conrad’s) processes will probably change,” Wilke said. “I think he thinks he can compete rather successfully but there are some things he will probably do differently.

“From an economic standpoint or a tax standpoint it probably works out pretty well. From a devlopment standpoint, it’s going to assist in a lot of things. We’re going to have a lot of TIF dollars to use for some major street work and sewer and water.”

From a competition standpoint, the Shopko in the downtown area will move out there and give customers something that is a little bigger than the current Walgreens, but sells a lot of the same products.

“Having two of those kind of stores in the same area ... I don’t think either of them will be hurt very much,” Wilke said.

The Shopko and the Lake Mills Market will be right next to one another but Wilke said he isn’t sure if the two will be connected.

The two stores will be built at the same time. The grounbreaking will take place as soon as possible in the spring but all of the construction can’t start until all of the TIF’s are in place.

The earliest the Lake Mills area could see both the Shopko and the Lake Mills Market open is Nov. 1.

Lake Mills Market will be owned and operated by longtime grocer and Madison, resident Mitch Eveland and supplied by local Certco Inc.

“Our Market will offer a large variety of fresh conventional produce, organic produce, and a huge display of bulk foods that will allow the customer to purchase as little or as much as they want,” Eveland said. “We’re excited to open our store in Lake Mills and offer many products and services currently not available to local residents.

“We’re also looking forward to becoming active in supporting local initiatives that make Lake Mills such a great place to live, work and shop.”

A veteran grocer, Eveland’s City View Market Inc., also currently operates the Capitol Centre Market in downtown Madison.

The new Lake Mills Market will also provide a deli with countless lunch and dinner choices, a bakery with a wide selection of donuts, pastries, breads, buns, and cakes for any occasion, in addition to the market’s fresh meat and seafood. An extensive selection of organic and gluten‐free items will also be included.

“Our new market will provide our customers with an enjoyable shopping experience,” Eveland added. “Our café will have soft music and a warm fireplace, while our dairy department will highlight Wisconsin’s finest offerings, such as local favorite Crystal Farms. Customers will find the largest selection of beer, wine and liquor in the area too, including many local favorites like Tyranena Brewing Company’s many fine choices.”

Construction on Lake Mills Market is set to begin this April and will utilize technology and sustainable features to greatly reduce energy usage.

Construction progress and employee application information will be made available online in the future at For more information, contact Mitch Eveland at (608) 225‐0633 or via email at

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1 comment:

  • LMFarmGirl posted at 11:47 am on Mon, Feb 18, 2013.

    LMFarmGirl Posts: 1

    This whole development is absolutely ridiculous! LM is not big enough to need 2 pharmacy-type stores or 2 grocery stores! This 'market' is going to kill the small town businesses that make Lake Mills what it is. And so very sneaky Mr. Wilke....where was the town input meetings about this piece of property? The property was annexed into the city without any input and discussion from the community! Shame on you. Taking yet more farm land from some poor farmer just trying to make a living. Apparently the developers behind this one didn't see the Dodge commercial during the SuperBowl. Has anyone from this development talked to any of the neighbors about this market? Doubt it. This intersection is a traffic nightmare already. Can't imagine the mess it's going to be with this.