Above is a conceptual rendering of what Treysta on the Water, a proposed mixed use development, could look like at 320 W. Broadway.
A new development of apartments, commercial retail and restaurants called Treysta on the Water may come to Monona, pending Monona Plan Commission approval and the approval of Tax Incremental District 8 funding.
The development, if approved, would be built at the former Hickory Lane Mobile Home Park at 320 W. Broadway.
“The idea behind the parcel is to create that key piece of the waterfront district that would make this part of the river walk a destination for the community,” said Robin Pharo, president of Treysta Group, LLC to the Monona Plan Commission on Monday, July 9.
The property is owned by Dottie Johns, who owned and operated the Hickory Lane Mobile Home Park with her husband for many years until about 2007. The site is now vacant and for sale.
Scott Davis, AIA, partner with Plunkett Raysich Architects, described the project to the commission using conceptual drawings.
The project would bring in 125 residential apartment units, 14,000 square feet of retail space, and 3,000 square feet of additional amenity for a café, business center and wellness center.
The building would provide views of the Yahara River on all sides possible, and public docks would be installed to allow water access.
“I see this being a very active area for the boardwalk,” Davis said. “The visibility from the Beltline would be key.”
The building is Y-shaped, and a courtyard would go between the two arms of the building. The first floor of the building would house some residential apartments, the retail shopping center, and a restaurant with outdoor seating. The second and third floors would house the remainder of the residential apartments. A rooftop terrace would be constructed on the southern end of the third floor.
The boardwalk would be connected through to Lottes Park.
Davis said they tried to meet the guides for the waterfront district while still creating a contemporary building that would appeal to a younger generation of renters.
“We wanted to take a contemporary approach,” Davis said. “The elements of shingle style we wanted to reinterpret in a contemporary way.”
The commissioners said they wanted to see different materials used, because there was a lot of metal and concrete on the building.
“Incorporate some more natural materials to soften the design without making it a period piece but give it more of a natural look,” Commissioner Griffin Dorschel said.
Commissioner Chris Homburg said he would like to see more of a “Yahara River look” that incorporated stone and brick, versus a cold downtown Madison look.
Parking was a primary concern for the commission. An underground parking lot is proposed for tenant parking, and surface parking spaces would be constructed near the building.
Pharo said they had some ideas on how to get extra parking, including a request that 1.2 stalls be required for a two-bedroom apartment versus the 2 stalls.
“Our intention was to put a zip car or community car there for the residents,” Pharo added. “ We can expand the underground parking if we need to, and we can reformat parking on the sides of the building, but it would reduce our green space.”
Pharo said they’ve considered approaching River Place about creating a lease agreement for evening and weekend parking. She also mentioned the possibility of purchasing a vacant lot on the north side of Broadway, directly across from the proposed development site, for additional parking spaces.
“I’m intrigued with the idea of the parking agreement with surrounding areas, but in marketing these apartments, you’re going to have to show there’s ample parking for the proposed residents,” Dorschel said. “Unless you can do that, there is going to be a severe hinderance to appealing to the type of people you’re trying to appeal to. A communal car is not going to relieve the anxiety.”
The project would need approximately 33 parking stalls to meet the needs of the 10,000 square foot retail center, and 40 parking stalls for the 4,000 square foot restaurant.
The parking requirements met by other condominiums built in Monona are two parking stalls for a two-bedroom apartment, 1.5 parking stalls for a one bedroom, and some visitor parking, said Monona Planning/Community Development Coordinator Paul Kachelmeier
Homburg said he would encourage Pharo to consider the idea of a remote parking lot across Broadway with possible valet parking at the restaurant.
“You have one stall per unit underground. You need parking for the businesses and restaurant for this to work,” Homburg said, adding any idea should be considered.
If approval for the project is received and TID 8 is created to support the project, Pharo said she hopes to have construction on the development started by November of this year.
“We are on an aggressive timeline,” Pharo said.