Big box stores nationwide are advertising for Black Friday with huge discounts, but the following weeks before the holiday are also important to our local economy.

After Black Friday comes Small Business Saturday, a day to spend your dollars with independently owned shops. At a press conference last week, Waunakee business owners and the Waunakee Chamber of Commerce helped announce this day, along with the launch of Shift Your Shopping, a Dane Buy Local campaign to encourage shopping close to home during the holidays.

Several events are planned in Waunakee throughout December, all offering folks who live in the area entertainment and ways to celebrate the season with their friends and neighbors. With concerts, dance performances and other activities, weekends in December are jam packed with stuff to do here.

While you’re in town for the fun, you might as well fit a little of your holiday shopping in. Doing so will help the entire community.

When you shop locally, a greater percentage of your dollars spent returns to the local economy, according to the American Independent Business Alliance. That’s because local business owners and their employees spend their dollars locally, too.

Small business owners also invest more in their local community, supporting booster clubs, sponsoring festivals and giving back. Simply put, they’re more invested in their community, where their customers and employees live, than a large corporate chain store. The vitality of their community has a direct impact on them, as well.

Opportunities to shop locally in Waunakee are growing as new stores have opened, their shelves stocked with unique gifts, many hand crafted by other independent business owners. When you shop at those stores, you support other independently owned businesses, as well.

They’re adding to the community’s vitality, and a synergy has formed with a number of new holiday events throughout the month.

All create an opportunity to celebrate with friends and neighbors during the holiday season in Waunakee.

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