Those who frequented Ultimate Tan Line in Windsor may not recognize the space as they walk in now, greeted by new owners and an updated look.
The business, renamed Ultimate Tan & Vape, reopened on Feb. 15 after the new owners, David Sweet and Amelia Bodden, took over. Donna Womack, the former owner of Ultimate Tan Line, retired at the end of 2018 after operating the business for 25 years.
Sweet, who has owned a few other businesses in the past, including a lawn care operation, a cannabidiol (CBD) company and a small auto shop in DeForest, saw the tanning salon as an opportunity to “try something new.”
“I was in a place where I wasn’t sure exactly what I wanted to do,” Sweet said.
When they saw that Ultimate Tan Line was up for sale, he believed they could “step up” the business and grow it through social media marketing, by remodeling the space and offering additional products.
Bodden, who is a Windsor native, and Sweet began remodeling the storefront off of Lake Road at the beginning of the year. They redid the floors, painted walls and ceilings, constructed a new front desk area and more.
“There wasn’t a single screw in this building that wasn’t touched,” Sweet said. “… Everything’s new.”
In addition to a fresh look, the business has expanded its services beyond tanning. Customers can purchase vape supplies, as well as CBD products at Ultimate Tan & Vape.
While CBD products are now being offered at other locations locally, including at CBD American Shaman and Hometown Pharmacy in DeForest, Sweet said Ultimate Tan & Vape’s prices are good and the products come from an area company, Midwest Best CBD, in Stoughton. Sweet and Bodden said they are knowledgeable when it comes to CBD, are willing to answer any questions and help customers make choices. The store’s CBD offerings will include gummies, capsules, salves and more, according to Sweet.
As for the tanning side of things, the business is still offering the points packages system – customers purchase points to use toward tanning. Sweet said the tanning prices will likely be changing soon, resulting in a cost decrease. There will also be daily deals, which will be promoted through the business’ social media.
Along with the changes and new name, the couple wants Ultimate Tan & Vape to be heavily involved in the community.
“We’re going to be a lot more interactive with the community,” he said. “… We want to do tons of community events, charity things, fundraisers.”
Although no formal plans have been set yet, Sweet and Bodden envision creating a “coffee and cars” event in the business’ parking lot where locals can meet up, showcase their custom vehicles, chat with others and enjoy coffee and donuts.
In the meantime, Sweet encourages people to contact the business if they are looking for help with charity events or silent auctions. He said they’d be “more than happy” to put together a package to donate.
Sweet is still working to redo the business’ website, and when that happens, he said customers will be able to book tanning appointments online. Additionally, within the next few months, the tanning beds will be upgraded and Sweet said they will hopefully be adding spray tanning to the mix.
Although there’s been major changes to the business, Sweet said they will be bringing three previous employees back to work in the future. Ultimate Tan & Vape, located at 6725 Lake Road in Windsor, is open 9 a.m.-8 p.m. Mondays through Saturdays and 10 a.m.-1 p.m. on Sundays.
The business will host a grand opening event on Friday, March 1, 5-8 p.m. For more information, visit Ultimate Tan & Vape’s Facebook page or call (608) 846-4522.
Editor's note: This article has been updated to reflect a correction. Amelia Bodden and David Sweet launched Ultimate Tan & Vape together and are co-owners. A clarification has also been made about the owners' vision for the "coffee and cars" event, which they see as being an event with more custom cars, not classic vehicles.