Jefferson County

The fifth annual Dairy Day at the MOOseum will be held from 11 a.m. to 2 p.m. Saturday, June 15, at the Hoard Historical Museum and National Dairy Shrine, 401 Whitewater Ave., Fort Atkinson.

The event highlights the importance of dairy farming, past and present. The event is free to attend and family friendly.

A highlight of the event is a 1:30 p.m. parade of seven breeds of dairy cattle.

The parade will include Holsteins, Red and Whites, Guernseys, Jerseys, Ayrshires, Milking Shorthorns and Brown Swiss. During the cow parade, an announcer will talk about the characteristics of the dairy breeds and share fun facts about each animal, according to Merrilee Lee, director of the Hoard Historical Museum.

There will be dairy-related games for both children and adults, including four-legged cow races, wheelbarrow races, egg toss, and Day-in-the Life-of-a-Farmer relay races. Children will have an opportunity to have their faces painted with a cow motif.

Visitors young and old can add their artistic touches to three-dimensional wooden cows.

The cow-painting activity will kick off a new contest for the 2020 Dairy Day at the MOOseum. Individuals, organizations and businesses can sign up during Dairy Day to receive more information about how they can purchase one of the cows, which are nearly 4 feet long, to decorate for the 2020 contest.

There will be ice cream floats representing each breed of dairy cow and educational displays about the dairy industry. The Jefferson County Agribusiness Club will sell grilled cheese sandwiches. Area businesses and non-profits have donated prizes, food and supplies for the event.

A representative from Hoard’s Dairyman Farm Creamery will give out samples of cheese. The cheese is made from Guernsey milk from the descendants of the herd started by Gov. William Dempster Hoard, who founded Hoard’s Dairyman magazine in Fort Atkinson.

The parade will be on Foster Street, and visitors are encouraged to bring chairs or blankets to sit on. Overflow parking is available on Whitewater Street at First Baptist Church. There is limited handicapped parking in the museum parking lot on Whitewater Avenue, or drivers can pull up to the loading zone on South Fourth Street next to the museum to unload passengers.

The Hoard Historical Museum is named for the Hoard family. W.D. Hoard helped encourage Wisconsin farmers to focus more on dairy and cows versus field crops such as wheat and corn, according to Lee. Hoard’s Dairyman magazine is still published in Fort Atkinson. It is because of Hoard’s involvement with the dairy industry that the National Dairy Shrine Museum is connected to the Hoard Historical Museum, Lee said.

The exhibits at the Hoard Historical Museum and the National Dairy Shrine will be open during the event. The Dwight and Almira Foster House, one of the oldest homes in Fort Atkinson, is located on the grounds of the Hoard Historical Museum and will also be open for visitors from 10 a.m. to noon on Dairy Day.

The Hoard Historical Museum and National Dairy Shrine Museum are free and open to the public from 9:30 a.m. to 4:30 p.m. Tuesday through Saturday year round, and are located at 401 Whitewater Ave, Fort Atkinson. For more information, contact the museums at 920-563-7769 or

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